BuildUp's Story: From Armenia to the world

Exploring the Transformative Impact of practical education and problem-based learning.

In 2022, a bold vision took root in Armenia. BuildUp School was born from a desire to transform education into something truly meaningful, practical, and life-changing. At its core was a simple but powerful belief: education should not only teach skills but also cultivate critical thinking and a problem-solver’s mindset.

At the time, traditional education relied heavily on passive methods—watching videos, taking tests, and memorizing theories. While these might check boxes on a syllabus, they rarely prepared students for the realities of the modern digital world. BuildUp was different. It aimed to create an environment where students could safely take risks, tackle real-world challenges, and grow through experience.

The first cohort marked the beginning of this journey. Among them was Anna, a determined salesperson stuck in a job where her potential went unnoticed. After completing the BuildUp program, she didn’t just gain new skills—she transformed her career. Today, Anna is an international sales manager, a position she earned through the confidence and expertise she developed while solving real problems during the program.

But the path wasn’t without its challenges. In 2023, a financial crisis hit, and BuildUp lost its funding. It could have been the end of the story, but the community believed in the mission. A GoFundMe campaign rallied supporters, keeping the program alive. This moment wasn’t just about survival; it proved that BuildUp’s impact resonated deeply with those who saw its potential.

Over the next year, the BuildUp team worked tirelessly. They listened to students, analyzed their needs, and reimagined how education could serve them better. The result was a groundbreaking innovation: the Pathfinder AI Agent. This Chrome extension combines problem-based learning with AI-powered personalization, providing students with tailored challenges that mirror real-world scenarios. Pathfinder doesn’t just deliver information—it guides, supports, and empowers students to solve problems step by step, making learning active, engaging, and deeply impactful.

Today, BuildUp is ready to scale its vision beyond Armenia. While the program will remain forever free for Armenian citizens, it is now opening its doors to the world. For the first time, students from anywhere can join a program that doesn’t just teach but transforms. Participants will build real-life digital products, launch them on platforms like Product Hunt, and gain invaluable feedback from actual customers.

BuildUp isn’t just an education platform; it’s a movement. It’s a commitment to redefining what it means to learn, to think, and to create. It’s proof that even in the face of challenges, a clear vision and a strong community can drive real change. The story of BuildUp is just beginning, and it’s one of resilience, innovation, and the belief that anyone, anywhere, can rise to their potential when given the right tools and opportunities.

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